| Harbin is located in the heart of Northeast Asia, is to contact the Eurasia continental bridge and air corridors major hub city, known as the Pearl of Eurasia Bridge. Unique natural and geographical environment, and the neighboring countries of Russia, South Korea, Japan and other cultural exchanges, so that it has a distinctive style of urban sports culture. Harbin urban sports consciousness interacting with each other in a multicultural development background, by today’s advanced media, especially television media to disseminate the contents of the profound impact, showing the distinctive characteristics of the times.Through questionnaires, expert interviews, literature and other methods, Harbin urban sports consciousness characteristic feature of watching sports on television, content research attention. In practice, based on the investigation, Harbin city residents understand the basic characteristics of sports consciousness, summed TV sports program viewing behavior and habits, trying to explore television transmission Harbin urban sports consciousness affect the situation. To promote innovation and the development of sports television programs to promote the popularization of scientific knowledge of sports to improve the degree of cognitive Harbin urban sports, accelerate scientific and modern, international transition Harbin urban sports consciousness, thereby serving urban culture to provide theoretical and physical characteristics practical reference.Harbin urban sports consciousness distinctive, unique natural and geographical conditions of urban culture and sports consciousness residents showed open, modern, international and other prominent features. TV sports programs have become urban residents of Harbin sports knowledge growth, strengthen sports consciousness, sports updates an important source of ideas. Survey results show excellent TV sports programs in the dissemination of sports information, sports culture at the same time, strengthen the sports consciousness Harbin residents. Promoting understanding of urban residents in sports, to stimulate their interest in sports activities and integrate life and improve the quality of life of urban residents in Harbin, thereby accelerating the overall development of the people of Harbin quality. The sixth census, the resident population of the city of Harbin has shown rapid expansion, accelerate aging and other trends, urban education levels higher than the province and the country, for the future development of the cultural construction of urban challenge. By TV sports programs, and expand exchanges in Harbin urban space sports activities to promote sports culture spread, so to maximize the role of television media, training Harbin urban sports consciousness development, construction of urban characteristics of sports culture, help improve Harbin city quality of life of residents, establish the correct values of sports culture, promote the comprehensive development of the quality of residents of Harbin. |
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