Discussion On The Discourse Space Of Typical Character Reports

The Typical Character Report, as a special report form in the field of news of China, has occupied a dominant position in our media industry for a long time. On one hand, the typical character report has a great influence on guiding public opinions, reflecting the social value orientation in different periods of our country, occupying an important position in our media industry; on the other hand, the reports of typical figures, which is the way the Party and the government could implement the policy means, at the same time has unique status in the political work, are closely connected with politics.In this paper, through the comparative analysis of the views of various scholars, the author defines the connotation and extension of the typical character report. Taking the view that the typical character report refers to intensive reports of the representative, prominent people produced in a certain period of time or advanced collective. Through the analysis of the advanced characters, the author summarizes the universal experience or lessons of it. Based on the analysis of status reports on typical characters in different periods, the author also tries to summarize its historical significance and practical value: The typical character reports not only promote social progress through the power of model characters, but also publicizes the Chinese traditional excellent qualities and our culture. On this basis, since1990s, there have been lots of problems emerging in the reports of typical figures, such as reduction in the number of status, the weakening of the effects and so on.On the face of it, the reports not only did not development, but also in gradually disappear. Typical reported decline seems to be an indisputable fact. The typical of some media reports not only failed to become the people’s uplifting spiritual power, but also considered to be untrue. Typical reported development fell into an unprecedented predicament. Now the typical character reports have many problems: concept formulation, form operation simplification, reverse psychology of the audience. The reasons for this phenomenon are:changes in social and communication environment. Although the reports of typical figures have many problems, the fact is the reports of typical figures will not eliminate in a short period of time.In the new social environment, if typical character report wants to develop itself constantly, it should take measures to get reformation in such areas as the values, business process, and the dissemination way of innovation as the prerequisite. On value, the reports should increase the news coverage, enhance other aspects of human nature, and change the traditional of the concept. In terms of business processes, we should change the selections of the object, writing way and report practices. Lastly, we can change the mode of transmission, communication media, expanding the spread of surface, to increase the influence.