"Web Media" Interactive Design Research

In today, people’s life and work pressure increasing, interpersonal relationship is moreand more alienated, human emotions are weakening, there needs to be released and therequirement of home design is not only function, it pay more attention to the emotional andspiritual needs met. Now living standards improve, people for household design also putforward the update, higher request, then the emotional design of household becomesextremely important in modern spiritual civilization construction of a link.Along with the modern Internet technology and the rapid development of mobilesmartphone technology, network becomes more and more intense, social demand driven bynetizens on social networking, network information and product information to promote newways of development, expanded social activity space and time domain. The leading role ofspreading from the traditional mass media began to the new network media "micro" weibo,micro letter, such as development, the "media" following the arrival of the Internet age werepopular in people’s life, we almost to a "micro age" of information transmission."Micro" doesnot mean that the power of small, but in the micro medium for the transmission ofinformation, in the form of fission to fragmentation, multi-level information transmission, soas to realize the communication needs of users, communication needs and a feature of socialcognitive way of media and media communication. Network "micro" media influence andpenetration is more than a lot of traditional media, as a new media access to information andcommunication.Weibo and wechat are "web media" such as network makes the close relationshipbetween the computer and mobile phone, between them is a kind of convenient and mutualtext mixed binding relationship."Media" by mass senses to lead the masses to participate inthe network in the form of personalized interaction. However, we should be objective and fairview of "media" features, better "micro" media convey personal will, become people daily lifea good helper of social networking, communication, cheerful mood. The emergence ofnetwork media "micro" in addition to meet the user’s fresh experience, also to a certain extent,affects people’s communication, communication.Weibo, wechat network "micro" media products such as different from the traditionalnewspapers, radio, outdoor communication and television and other traditional media, it isunder the new technical support the emergence of new media form, the new media packagedigital TV, digital newspapers, magazines, mobile news and information, etc. Network media "micro" form rich, high coverage, strong interactivity, precision reached, cost-effective andconvenient channels, extensive expansion, rapid development in the field of modern media.The small media "network" as a whole is divided into each tiny independent individual in fastinformation transmission.This article main research network in the "media" interaction design, the study of themethod through the application of interaction design, to our country present popular web logoservice, such as micro letter "media" products more in line with the user experience and userneeds modernization network interaction design and application of "media" products. Makedeep research on real users and real understanding of user needs, and according to thenetwork interaction design method of the "media" bold for the improvement and innovation ofproduct design.