Strategy Research On Enhance The Brand Image Of B2B Enterprise Under Social Media Background

Social Media in China has grown dramatically in recent year, various types of social media has ample space for development. As an important and major communication channel, Social Media has been accepted by more and more people.No one will ignore its commercial value.In this context, more and more enterprises being to use Social Media for brand promotion and marketing activities. The traditional industries, especially the B2B type business, they need to think about how to use Social Media to enhance their brand image, and even marketing activities.This article analyzed the brand promotion on the social media platform, compared the way and methods to promote brand image between Social Media and traditional industries. Starting from the core essence of both, discusses how to use social media to enhance the B2B enterprise brand promotion and image.This article analyzed the QS Company how to use Social Media for branding and marketing effectively under the background of rapid development in China.Through the interviews and dialogues, collected the data and information about QS Company current branding and marketing with Social Media, and provide a detailedsolution proposal on Social Media branding and marketing, including audience selection, organization structure, platform selection, content organizing and performance measuring. Hoping this article could be a good reference on social media branding and marketing for QS Company and other B2B Company.