| In the development of human society, the media for its vast social influence is the most common and influential narrative. Especially in today, the rise of new media profoundly changes the structure and morphology of the narrative once again. And get news still is one of the main needs of the people using the new media, therefore, the new narrative form of news media has become a focus of academic research. Microblogging as one of the representatives, with its unique text style, cross-platform, strong communication ability, has its unique characteristics in terms of the news narrative. Among microblogging accounts, the author chose the "headlines news account" in Sina microblogging, because it has a wide influence, a high degree of microblogging hot and a research representation. Therefore, this paper will chose "headline news" as the object of study, to take qualitative and quantitative research methods, combining Narrative and Journalism Narrative theory, within the framework of the media narrative, to explore the microblogging’s news narrative, showing the new features and changes. Found in the "headline news", the news is the basis of inheriting traditional news writing, combined with the technical features of microblogging, adapting to the users’new requirements, forming a microblogging narrative features morphology. The research result is not only enhancing awareness of microblogging news narrative, but also provides better guidance for the practice of journalism on the microblogging platform. |
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