Analysis On The Advantages And Disadvantages Of Official Microblog In "Headline News"

Sina Microblog can be regarded as one of the most popular and popular news communication platforms in this era.Sina microblogging has a unique form of news text presentation,to cross-platform,multimedia news dissemination,the number of users is also very large,these factors to a certain extent,can give greater development space and technical superiority.In the many microblog media,the author chose the "Headline News" official microblog relying on commercial portals Sina News Center opened by the news spread microblog account for research.Through the quantitative and qualitative analysis can be found,the"Headline News"official micro-blog as the biggest number of fans in the microblog media or the existence of a certain significant dissemination of the advantages:First,the "Headline News" official micro-news sources and through News of the second creation to achieve the purpose of the integration of network news resources;Second,after exploration,the"Headlines News"official form of its unique unique information presentation model,which is good at setting the topic,highlight the status of the title and pay attention to the news with Figure is the pattern of its performance is more prominent in several aspects;Third,the "Headline News" official micro is a comprehensive news to disseminate the microblogmedia,to meet the audience demand for all kinds of information;four,always keep the report 140 characters within the short news has become a "Headline News" official micro-a major feature,although short but awesome;five,try to use affinity language to cover the news,narrow the relationship between the media and the audience,but also get the audience attention A magic weapon.Although there are more advantages to spread,but a coin has both positive and negative,see the advantages of the same time have to find the inferior eye.Although there is still a strong second writing ability,it has not yet formed its own professional network of writing so that the timeliness of its news reports and some hard news writing can only fall behind the traditional mainstream media;And not with the audience for two-way benign interaction may gradually lose the audience's dependence and trust.And through the previous article on the"headlines" official micro-dissemination of the advantages and disadvantages of the analysis,and ultimately find out its future development path-to promote the strengths of social news,to fill the weakness of political news.