A Study On Network Opinion Leaders Post

The way of the research of the thesis mainly combines theoretical exploration and investigation, and it raises the concept of internet public intellectual’s post and offer a deep and profound inspection into its feature, development and influence. The writer aims to provide material and possibility for the research on internet public intellectual’s post by collecting the internet public intellectual’s post on the hot public issues, sorting out nearly100pieces of material and interviewing netizens with profound talk.In the process of research focus in this paper by adopting the combination of the theoretical exploration and empirical research method, then put forward the concept of network opinion leader posts, and deeply examines its characteristics, development process and the influence. I through to collect network opinion leader posts under the hot public events, formed nearly100pieces of research material, and I also carried out the net users around the depth interview, I believe that this provides materials and spaces for the research of network opinion leaders posts.In this paper, by the combination of theory and empirical evidence the definition of internet public intellectual’ post is clear:any rational comment that gets a wide concern and followed with others’comments. The thesis place emphasis on the research of public intellectuals’post in public issues and that is to say the thesis will not study any issue that has nothing to do with public issue. Then the thesis gives a general summary on the feature, source, existence, environment and category. The thesis also use product life cycle theory for reference:it is divided into incubation, development and declination and by case study, analysis the influence of that and the features of all stages. At last, here is the conclusion of the research:firstly, to elimination internet elite, offer a more comprehensive demonstration on public idea and make the few celebrities less influential and the public people play more important role, secondly, the diversity of the public is fully shown by paying attention to the public intellectuals’s posts and more netizen feels more responsible for society by paying attention to the social and politic news. At last, it is often very rational from the internet public intellectuals and it presents the positiveness and logical thoughts of the poster which will arouse the resonance and lead the public opinion, leads to rational thinking and create a healthy internet public environment.At last, two suggestions for the research, first, to found a system for internet public intellectuals’post and achieve the goal of internet public environment construction; second, by the policy fo internet public intellectuals’post to decide whether it is live up to the will of the people and save the cost of formatting the policy.