The Research On The Brand Of Provincial TV Channels And Columns

Television media since its birth, the sound and picture culture instead of printing text culture fromindirect "read the text of the understanding into order directly interpret blueprints" without hesitation,making the future of the people of the20th centuryfamiliar and accustomed to the inertia accept and simplycopy the mirror world created by the television images. Representation of the world, however, rare in thehistory of architecture, the jurisprudence associated or moral teaching cited flooded with more to stimulatethe senses of a variety of entertainment.In such a global entertainment media environment, serious pan-entertainment phenomenon ofChina’s provincial TV program, the program plagiarism follow the trend of the television stations isunprecedented, a large number of film and television resources are wasteful duplication. In this regard, inrecent years, the SARFT issued a series of restrictive policies, which aims to create a health screenenvironment. The past TV pattern is broken, each had to or active or passive response measures. Adjustbroadcast time, to preserve the flagship program in prime time broadcast, get rid of the non-complianceprograms, research and development of new programs, such as a strong desire breakout TV inquirycommon issue.Of China’s provincial TV widespread program of entertainment and Hunan Satellite TV andJiangsu Satellite TV pattern typical representative theory systematically combing the provincial TV benigndevelopment experience strategy, focus2012emerging flurry of musical talent show "good sound", forexample, explore the depth and meticulous, and show how to break through the bottleneck of similarprograms in the past, what specific and unique production processes and innovative operating mode, accessto high-yield, while moreindustry and academia compliment. On this basis, from the theoretical point ofCommunication Studies, Marketing and Advertising detailed reading of the part of the innovation of thebrand.This study is divided into four parts: a new pattern of China’s provincial brand TV, the road ofinnovation of the brand Provincial Satellite TV brand part of the innovation paradigm and TV brand part ofthe innovative interpretation, designed to explore the part this brand TV and brandtwo aspects of theconstruction and development of innovative Road.The background throughout the trial to the New Deal introduced to TV dispute anchored to thetypical program case as an opportunity as a theoretical support, Communication, Marketing andAdvertising, brand TV and brand from the point and the surface, part of the building,innovation and development perspective, combing summed up the strategy of other provincial TV development and corepart of the building to provide a reference.