Mainland China TV Travel Form Research

Abstract:TV purpose of tourism development in China, has a history of30years or so. In the more than30years, TV travel programs from scratch, from shallow to deep, from provide travel information to convey the human feelings, is a process of gradually deepening. With the development of tourism festival TV purpose, TV travel form also presents the trend of diversification. Chinese scholars for thinking in the form of television program began Ye Zhengtian in "China’s TV value realization and the discussion of price formation", The location of TV program form at that time, but the discussion of the core, but not show form itself, but focuses on the TV work labor value. Research in the form of television programs really entered the view of the scholars in our country is after2000, so the study of TV program form its history is not long, study of TV travel form would be much less. But in the development of the tourism development is bound to bring tourism festival purpose, therefore, to understand TV travel form, will be great help for travel TV development services.The author first of all forms of domestic TV travel and television shows made a summary report, clarify the research methods. Then, from the perspective of the definition, the necessity of clear TV tourism development. Secondly the author aiming to reduce the current four kinds of TV travel form, respectively, from the perspective of the content elements, structure, element analysis, the final regression program points, to see the show form four different priorities. Further detailed analysis from the macro and micro level influence TV travel form what was the reason for the change. Finally through the analysis of program form, the current situation and existing problems of tourism festival TV purpose, substantive opinions are put forward.The author intended to through the five parts of the writing, analysis of TV travel different morphological characteristics, mining promote shows the reason of morphology change. To explore the countermeasures for the sustainable development of TV travel how to unfold, improve the level of tourism program and quality, to develop TV tourism market potential. So as to realize the interaction and win-win of television industry and tourism.