Study On The Type Public Communication Process Experience

"Ice Challenge" became popular in the United States, in2014August passed to China, you put yourself cast a "cool" video upload and named relay in the blog in ice water for gradually frozen people this kind of rare disease donation. This fun filled public welfare activities gained great attention in a short time, President Obama and Russian President Dmitry Putin are involved, our country also has a large number of stars, big enterprises to actively participate in the. Similar experience in public welfare activities more and more, such as the1971held in Ethiopia,"the hungry hunger thirty" hunger experience activities; Chinese poverty alleviation fund carried out during the world food day in October16th and the first national anti-poverty day October17th "24hours hunger national public welfare activities"; June6,2014, Cade organized group "together. And goodness" experiential public welfare activities. People generally think that, in an ice bucket challenge as the representative of the experience type public welfare activities not only emphasizes the experience and participation, but also focus on new media and traditional media resonance effects, innovation mode of communication in the public interest but also promoted the development of public welfare activities normalized. Therefore, to explore the propagation process of experiential commonweal activity is of great research value of the topic.This paper uses data analysis and case analysis, through literature review, case finishing traces the history of the development of experience, public welfare, and define the experience type public dissemination connotation, ice bucket for example may challenge to famine thirty would be better. Experience of public communication in the process of communication subject, analysis of four aspects of the dissemination of the contents, forms of communication, communication effect, studying experience type public communication advantages and the existing problems, and puts forward the countermeasures and suggestions for the future development of experiential public.