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Research Of TV Packaging

Posted on:2014-07-19Degree:MasterType:Thesis
Country:ChinaCandidate:J WangFull Text:PDF
GTID:2268330401972198Subject:Industrial design engineering
Abstract/Summary:PDF Full Text Request
Television programs and people’s lives are closely related with the development of science and technology, the popularity of the network, the rapid rise of cable television, the television industry competition increasingly fierce, sophisticated packaging to create columns, create a fine column for television column very important. The section titles as the audience is the most common, the most familiar part signboards, brand packaging has become part primary elements.With the social development, science and technology innovation, the establishment of the market economy, the TV industry has been incorporated into the market track. People come to realize the importance of commodity packaging, packaging has become a visual communication tool, represents the face of the commodity and its role is no trivial matter. As the works or part of the creation by the media, called spiritual products. Both products, the same need to sell, you need to make the necessary packaging to the audience then. The deepening of China’s reform and opening up, people’s material living standards continue to improve, increasingly rich and diverse spiritual needs of people, the need for television programs no longer simply be reflected in the volume, more reflected in the dissemination of content, taste, and forms of communication requirements. TV as a spiritual feast of the audience, plays a vital role in the lives of people. When the audience increasingly focused on the spirit of consumer quality, with a variety of entertainment and information to enrich their lives, they need television programs introduced to fresh form of entertainment and leisure information, convey the concept of consumption.
Keywords/Search Tags:TV Program overall brand identity packaging, Creative solutions, Audiovisual elements
PDF Full Text Request
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