Micro-blog On Effect And Value Of Political Communication

As the Internet technology and mobile communications technology continues to evolve, to WEB3.0 technology to build the mass media environment, for the operation of political communication has produced and is undergoing new changes. The most typical example is the micro-blog, micro-blog is using the Internet as an information dissemination methods, become the newspapers, radio, television and other traditional media, after a new mass media. When the micro-blog is in a new way of mass media into the process of political communication, political communication has entered the study.In this paper, structural analysis and case analysis, political communication from the audience, the media, the main Bo three were micro-analysis of the new mass media impact and after the change. And discussed the changes in micro-blog of political communication in the same ecosystem, it is possible to give the political system, political participation, public sector and so on impact.The first chapter of the theory of the field of political communication has combed, and the use of books related to communication concepts and theories were brief. In the second chapter describes the impact of political communication for a new medium-to it, and the definition of micro-Blog, generation and characteristics were analyzed and described. The third chapter of this new medium of micro-blog, for example, the audience were from the political communication, mass media, political communication of the main three aspects of the changes brought about now media and influence. Chapter IV is the new media is produced, running on political communication, political participation model to what direction the possible development of thinking and discussion.Of mass media technology innovation (micro-blog spread) for the impact of political communication, political communication in favor of existing institutions with the development of society and constantly improve and enhance the vitality of political communication system. For the government, a reasonable system of political communication to broaden the channels of civil and political society, and strengthen it scredibility and authority, is an important component of effective governance; of citizens, the good political communication system can expand the public Political awareness, stimulate their enthusiasm for political participation, and contribute to the public for political rights and the pursuit of self-protection.