A Intercultural Communication Study Of Japanese Animation One Piece

With the rise of visual culture communication,the transmission of pictures and videoshave occupied a large proportion in our life.As a form of visual culture,animation plays animportant role in culture communication.At the same time, globalization is a situation that wecould not avoided.In the background of globalization,the animation industry of USA, Japan,South Korea are rapidly rising in recent years.Japanese animation has attracted world wideattention,even have a title “the Cartoon Kingdom”.Compared to the japaneseanimation,although the number of chinese animation has increased,it have not been popular inthe world wide.A japanese animation named One Piece has attracted audiences from all over the worldas soon as it broadcasted in1999,it has also been translated into more than30languagesabroad.It’s beautiful image plays an indispensable role,but in the background ofglobalization,why can One Piece realize intercultural communication?It’s worth studying.The paper concerns about the phenomenon that the japanese animation One Piece spreadall over the world.With the theroy“Intercultural communication”and text analysis,this papertrys to explore the cause why one piece can be accept by people of different culturalbackgrounds and provides some references for chinese animation.The study finds that theanimation One Piece has fused many cultural elements in scene,characters,theme and story.Ithas also absorbed and transformed both eastern and western cultures and spread by cultureproximity and cultural differences.In addition,In order to satisfy different cultural backgroundaudiences,this animation has showed us the shared values.This animation is also seeking thesimilarities of the east and west culture.These are the reasons that japanese animation OnePiece can realize the intercultural communication in different cultural backgrounds.