Analysis Of The Micro-Blog Media Violence Phenomenon

In recent years, with continuous development and rapid spread of series of interactive web applications, Internet users’ expression methods become more convenient and effective. Internet users satisfy their psychological demands through dominating network voice. And internet users’ voice has also become an important component of network opinion. However, the negative effects caused by the network public opinion should not be ignored. In some incidents, the network public opinion even becomes the instigator and accomplice of violence. With the appearance of micro-blog in2009, this kind of social network app provides a popular communication platform and brings people convenient life style. In recognition of this positive effect, this paper will focus on the phenomenon of violence micro-blog public opinion, and propose a solution to this.Based on the current situation of micro-blog public opinion, this study put micro-blog violence opinion into the macro communication and social environment to analyze the side effect of micro-blog violence opinion. Additionally, this article attempts to make a deep dive on why micro-blog violence appears based on "Little Yue Yue incident" case study. For better understanding the reason, author will make analyses through dimensions of communicator and communication work, and finally find a solution. Appeal to watch out on the bad effect of social morality and make a contribution to social civilization’s progress.