The Comparison Of Search Engine Between Google And Baidu Based On User Experience Of Collegc Students

With the development of Internet and the new revolution brought by internetcorporations all over the world, interaction design is more important than ever in terms ofinternet products design, use and spreading. Whether a product can be successful or not isupon its interaction design. Users and developers put more attention on interaction design anduser experience. Information and levels of internet product become more and morecomplicated. Search engine becomes the most useful tool therefore. In front of so muchinformation, searching is so important and it brings us so much benefits.In social development, college students have always been an important part. Collegestudents play an important role throughout history to promote social development. Theyshould acquire new knowledge by using internet. Unlike other users, college students havehigher level of knowledge and higher product requirements. So they need search engine to bemore efficiency and accurate. As a big part of non-illiterate populations, college students havetheir own distinct characters. This paper chooses college students as research target andresearch their behavior and demands when using search engine.From the20thcentury, Google and Baidu have rise strongly and the search engine marketis also being peep by other companies, but Google and Baidu’s position has not been shaken.Obviously both of them are successful and it must has its way to success. Today userexperience is more important than ever, so what’s the difference between Google and Baiduin terms of interaction design. This paper attempts to find their way of success, thedevelopment trends of search engine and provides reference to improve the user experience ofsearch engine. Based on the comparison between Google and Baidu, this paper will re-designthe main page and search results of Baidu search engine to improve its efficiency for collegestudents.This paper will do research and prediction of the development of search engine based onthe author’s study in university, internship, interview with target users and questionnaireinquiry.