Research On The Development Of Search Engine From The Perspective Of Communication

As a major scientific and technological invention of the 20th century,the Internet is the crystallization of human wisdom and a symbol of the improvement of advanced productivity.It has a profound impact on the development of the world economy,politics,culture and society.As a method of information dissemination derived from the development of the Internet,search engines have developed Very important meaning.First,the development of search engines stems from a technology-hyperchain analysis technology.Currently,the only countries that have obtained this patent certification are China,the United States,Russia,and South Korea.This technology has laid the foundation for the development of search engines and is why the world The reasons for the development of search engines in these countries in the TOP field.Second,economic principles tell us that there has never been a market with absolutely high barriers.Because high barriers bring excess profits,it will naturally attract more players to enter the market.Search engines have huge market value and are always attracting.The admission of many players.Third,search engines are still the key basic entrance of Internet services.Platforms ranging from full-text search engines to ecommerce,long and short videos,news and information aggregation provide users with access to online search.The setting of search functions affects users,content,and services.The bridge between the three.Fourth,from the perspective of national strategic development,Google's global expansion strategy has caused France,Russia,Japan,South Korea,China and other countries to launch their own search engines to intervene in the reorganization and order reconstruction of the global communication pattern,and then use information retrieval and data technology to construct and consolidate their country's global position.From the PC era,mobile Internet to the current artificial intelligence era,the development and progress of technology has changed the way users obtain information.Search engines have changed from traditional keyword searches to "search+information flow" dual-engine content distribution mode,search engines Gradually move towards the trend of intelligent development;the information searched by users is no longer a simple graphic link,but towards the development of video;while users actively share information,they also realize the closed loop of services as consumers of information,and search is moving towards socialization,Service-oriented development.As the driving force of media revolution,technology has played an important role in communication.The development of search engine technology has had a huge impact on the development of communication ecology.This article mainly takes the development of Chinese search engine as the representative of Baidu as the research object,and analyzes the influence of Internet technology on the communication ecology of search engines based on understanding the past and present of the development of Baidu search engine.First of all,in terms of communication driving factors,the development of search engines is affected by the country's political,economic,and cultural development.At the political level,the country has adopted different supervision methods for the development of search engines in different stages,and has experienced regulations from content,commercial advertising to technology,and gradually become stricter.At the same time,the development of search engines also has a political stance,which is reflected in political marketing and information hegemony.At the economic level,the development of search engine technology has enriched the form of Internet advertising business models.The upgrade and development of the search engine industry chain has played an important role;at the cultural level,search engines have a profound impact on the development of global culture and corporate culture.Secondly,the influence on communication is mainly concentrated on the information dissemination mode,dissemination characteristics,and dissemination effects of search engines.The development of search engines is the product of the development of media technology integration,and the way of information dissemination is also the interaction of different ways under media integration.Fusion;media technology theory and the characteristics of search engine information dissemination under the gatekeeper theory put forward new research ideas for communication theory,in which search engines,as an extension of the human brain,gradually clarify the virtual brain cognitive system,and algorithm technology is the gatekeeper The role of "machine gatekeeper" appeared in the influence of human theory;from the effect of "using and satisfying" media audiences,we study the impact of search engines on the diversification of audiences at the leve'l of technology and content ecological construction.Finally,under the development and transformation of communication technology,the media ecology of the "search+information flow" dual engine has developed into a leader in the era of intelligent communication,which has led to thinking about the "information cocoon room" and"information islands" and other issues.To understand the influence of people's self cognition,the development of platform and algorithm technology on the "information cocoon room" and the strategy of "breaking cocoon";At the same time,under the influence of technological development,the spirit of Internet sharing and openness is slowly disappearing and becoming isolated islands of information.Therefore,the proposal of "breaking the island" of interconnection is put forward to return to the original heart of the Internet.By studying the motivation of the development of the search engine,media communication methods,communication characteristics and communication effects,and at the same time exploring its development trend and influence,to analyze the important influence of the media on the ecology of communication.Judging from the technological development of Baidu's search engine,the iterative update of communication technology will make the development trend of media fusion apparently appear a "search+information flow" dual-engine communication ecology,and at the same time,there will also be a development trend of diversified communication subjects.among which the development of algorithm technology as a communication subject has a series of influences.It is concluded that the transformation driven by new technology poses a new challenge to the development of media ecology of communication.