Research On The Guidance Of Journalistic Public Opinion In Term Of Political Communication

In recent years,"People’s Daily" take courage to face social difficulties,hot issues,and dare to correctly and effectively guide public opinion.It has a leadership role in guiding public opinion. Special issue of the "Two Sessions"(NPC&CPCC)is constantly achieving innovation and breakthrough.Therefore,it’s a great program to systematically study and summarize the experiences and achievements of the guidance of the media’s public opinion in political communication. The news media can get revelation about the guidance of journalistic public opinion.Under vision of political communication,the article will analyze the newspaper’s special issue from2012to2013.The analysis is based on the environment,content,audience,spreader and effectiveness.The first chapter states the background,significance,research status and the thesis framework.The second chapter illustrates relate theory of the political communication and the guidance of public opinion,this part is to prepare theory for the third part.The third chapter is about the analysis of special issue’s journalistic public opinion, including the challenges,the general situation, the merit and demerit.It will build on the theories in the second chapter. And then to find it how to guide the public opinion,and what it have advantage or disadvantage.We can get experience and lessons from this chapter.The forth chapter is to discuss which strategy about guidance of journalistic public opinion to choose.