The Design And Realization Of Book-trade CRM System Based On SOA

In recent years, the purchase of professional client in book industry is increasing day byday. Since purchasing patterns of customers are various, demands of customer service aredifferent, and service rating proportion in book procurement bidding is rising, the traditionalway of customer service can no longer satisfy market demand. Every book trade enterprisetends to change their managing mode into the kind of customers are most important. ChinaNational Publications Import&Export Corporation Shanghai Branch creates the project ofCustomer Relation Management System depend onindustrial development and customers’demand.1. The aim and content of developing Customer Relation Management System basedon SOA are presented through researching the meaning and target of buildingCustomer Relation Management System in Cnpiecsb.2. The research and analysis of the structure and the workflow of SOA will be stated,including the concept, workflow structure, the defination of workflow, the relationof BPEL and WSDL etc. The method of arranging the WEB in SOA structure willbe summarized.3. The demand analysis of Book Trade Customer Relation Management System. Themanagement style and the current situation of related management software will beanalyzed first. Then, the global aim of building the system will be proposed andworkflow and system function will be analyzed. Through analyzing customerinformation subsystem and business opportunities management subsystem, thesolution of the system’s founding based on SOA will be presented.4. The design and the realization of the system. The general structure, generalframework and logical construction will be presented. Then the database, function and workflow of system model will be designed;At last the test and running condition of the system based on SOA will be summarized.The system can get data from different workflow and manage personalized information ofcustomers, which will form a good foundation for Cnpiecsb to search for businessopportunities.The system will perform securely and steadily while satisfy demand of theenterprise at last, and the system will be verified and improved in use.