Research On Development Strategy Of Radio Station In Hubei Provence

Radio and television industry produces spiritual presence of material goods,which guide economic activity, social production. From the view of mediaperspective, it guides people change form ideology,which enhances the awarenessof workers and promotes the liberation and development of productive forces. Mostrevenue comes from the Chinese advertising market. For the Chinese broadcastingindustry, radio and television industry underline too much on its mouthpiece tools,special theory of ideology, which seriously hampering the development of radio andtelevision industry. In the development process of the broadcast television industry,the development of radio and television industry market can emancipate and developthe productive forces. From statistics and research, the thesis find Radio Station ofHubei Provence achieves certain results. However, compared to neighboringprovinces, its development has lagged larger gap behind. The overall strength ofHubei Radio can not match their economic development level. Because there aremany legacy problems under the follow traditional system. So Hubei Radio needs tobuild strategic implementation plan in order to promote internal collaborativeinnovation and development.Based on this, the thesis takes Traffic Radio Station in Hubei Province, usesanalysis tool to analyze the macro environment and micro industrial environment, inorder to position the strategy accurately. Then, design scientific evaluation system forstrategy implementation, and use mathematical methods to evaluate itsimplementation， in order to find out further suggestions to promote theimplementation of strategy. The thesis innovatively uses the strategy map to exploreTraffic Radio Station’s strategy implementation process. Finally, the thesis useshierarchical analysis and expert scoring to evaluate the existing strategicimplementation, sums up the countermeasures and suggestions to promote thedevelopment of traffic radio stations in Hubei province, the main innovative work isas follows:(1) Design development strategy of Hubei radio, point out the developingdirection of traffic radio station in Hubei province.(2) Construct development strategy evaluation index system of radio stationsin Hubei Province, draw strategic map, use the balanced score card to solve theproblem of the quantitative evaluation of the development strategy of evaluation. index system.