Group Activity Application Interface Design Based On Strong Ties Social Platform

Now day, many white-collar workers live and work in first-tier citiesfor a better life. Far away from family and friends isolating them on theirsocial network, easily develop their negative feelings like loneliness andanxiety. Strengthen social ties through social activities is an important wayenriching the spiritual life of white-collar workers.Existing group activity application software are mainly based on weakties social platform, providing wide information channels with lowcredibility and low actual participation rate. Based on hereinbeforeproblems, this paper use the method of theory and practice research anddetermining the nature and quantifying research to complete hereinafterwork. Firstly, understanding need and behavior patterns of users in socialactivities. Secondly, identifying the problem that existing group activityapplication software which based on weak ties not meets Chinese users’social custom. This study focus on design a group activity applicationsoftware based on strong ties social platform to promote white-collars’participation in various social activities, emphasizing use strong ties theoryin social network that friends have effect on our mood, attitude andbehavior.