Punch In Social Interaction Under Weak And Strong Ties

"Overcome procrastination" and "maintain self-discipline" are the hot words in the Internet nowadays.In order to achieve the goal,various kinds of object management software emerge as the times require,among which "clock in" is popular in the young generation of China.In order to better meet the needs of network users,the goal management software injects social elements while achieving the goal of punch in.With the combination of "clock in" and "social interaction",the interaction based on friend circle of We Chat has gradually expanded to the network interaction based on weak connection.This paper aims to interpret the phenomenon of punch in social communication in the new media platform through Mark S.Granovetter's strong weak relationship theory,explore the user's motivation and psychology,the user experience,and how the user relationship changes;further interpret the significance of the emotional energy obtained by users,and whether the punch in social communication can influence the interpersonal communication mode in the network era.This paper first expounds the source of the topic and puts forward the research problems,carries on the related literature review to the research problems,and clarifies the research methods,research purpose and significance.The first chapter will make a detailed analysis of the target app users and their use and interaction,and specifically describe three questions: who is the clock in interaction,how to clock in interaction,and why to clock in interaction.Through questionnaire survey and participatory observation,this paper analyzes the users' punch in and interaction behavior of "reaching the goal" app.This paper classifies the users' punch in content on the platform,investigates the behaviors of users participating in the interaction,and analyzes the motivation and psychology of users' interaction.It provides a basis for the follow-up exploration of the transformation mechanism of interpersonal relationship between users in the process of punch in interaction.In the second chapter,based on the theory of strong weak relationship,combined with questionnaire data and in-depth interviews,the author explores the transformation of strong weak relationship and its specific development path under the influence of interaction frequency,emotional strength,reciprocal exchange and intimacy.Based on the results of the previous two chapters,the third chapter analyzes the impact of punch in social interaction on "reaching the goal" app users,and explores from the micro level that the punch in social interaction after the transformation of strong and weak relationship plays a positive role in promoting personal goal achievement,information exchange,emotional regulation and the shaping of personal spiritual space,and the macro level promotes the network time to a certain extent At the same time,we also need to see that the strong emotional strength and dependence between each other in the process of punch in social interaction may cause the double cocoon of emotion and information,which makes the process of achieving the goal become a confused group self moving.In addition,due to the psychological influence of drama performance for impression management,it is often difficult to distinguish the true and false information released by users,which is not conducive to the development of intimate relationship.Finally,although this kind of goal management software focuses on "social + goal",it is always difficult to get rid of the intervention of money capital,which makes the realization of goal and the conclusion of intimate relationship not pure,and ultimately has the risk of collapse.