| After its opening of commercial ports, Tianjin gradually developed into an economic centerand the only city with concessions in Northern China, showing its diversity, openness andinclusiveness. In the July7,1926,“the Pei-Yang Pictorial News” was born on this specialcircumstances. Under the influence of the Western, its content was of “foreign flavor”.News advertisement carries the history of a particular period, which provides the researcherswith the possibility to study the social development of a certain time. This paper is based on “thePei-Yang Pictorial News”, and focus on the western culture reflected in the ads. The author findsthat whether lifestyle or the ways of consumption and entertainment are changing fromtraditional to diverse and modern, under the influence of the ads. It is thus concluded that the adsof “the Pei-Yang Pictorial News” plays an important role in the spread of the Western culture inthe Modern Tianjin. |
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