News Reports In The Teachers’ Media Image

Due to the wide popularity of mass media and the coming of information society, the development of news media gradually mature, in the modern society, the news media’s influence on public life everywhere. National attention to the education degree is higher and higher, the status of education also has large improvement, subsequently makes news media attention to teachers’ group also is increasing day by day, the news media on the construction of teachers’ image process, and the cognitive process of teachers’ group. Analysis of traditional news media and network news media presented to the public image of teachers, teachers’ image can be more intuitive. As a result, the audience of the cognitive process of teachers’ group, the news media play an important role.Research emphasis of this article is not the media representation of teachers’ image and teachers in and out of the "real" situation, but the comparison and analysis, the People’s Daily and sina news media in the teachers’ image difference and the cause of the difference in the process of construction, as well as the People’s Daily and sina in the problems that exist in the teacher’s related events news reports.This research mainly USES content analysis to the news of the teacher as the breakthrough point, from the People’s Daily and sina media news reports about the teacher’s time, quantity, coverage, teachers areas, education level, and reported attributes and theme content and so on comparative analysis. And then to the headmaster female mating through the case study of the incident analysis respectively after the incident, the People’s Daily and a series of reports from sina, and analyze the two big media the attitude and position of the events. In the final analysis it is concluded that caused the People’s Daily and sina news reports different teachers because of the news media to pursue their own interests, and the news media positioning different ideology, the news media. Final analysis also out of the news media reported on the problems existing in the process of teachers’ image. The problems existing in the People’s Daily has had not readable and influence; Sina problems of Internet news information content homogeneity, failed to effectively utilize the audience interaction, reported tendency of objectivity.