Study On The Development Of Women Blog In Blog Erain China

In Web2.0era, the blog has a strong influence on people. In the age of blogs, people can be both receivers and producers by participating in the creating, modifying, remaking, mixing, and circulating of information. They can not only create their own content, but also annotate and appropriate the existing content in the form of bricolages. Seeing from Overall network, maleusers are the more, but female are more active in using blogs. In the male dominated society, women are always marginalizedand confined to the private space namely home, however, in the age of blogs, women have a free web space to speak out and can make multiple identities, their feminine identities are located somewhere in-between the public and private, marketer and shopper, producer and consumer, and professional and laywoman. Based on blog’s reputation or credibility, the blog content of female bloggers is Shared, which is the foundation to obtain fortune, power and other social status. In conclusion, Blog endows women not only the right to say, but assure that women and men of a relatively equal status, the more important thing is that the woman shows the awakening and stirrings of gender consciousness in many aspects in blogs.In terms of female bloggers’ scale, it is a process of constant growth. By the time of December2007, women accounted for42.8%in210million Chinese Internet users, which means there is a blogger every four Internet users on average. In2013, there are401million Internet users and blogs take up68.0%, in which women are more active than men in blog usage. For women blog content, blog can be divided into the life, learning and comment blogs according to different theme; According to the expression way it can be divided into idealized blog, revealing blog and rebellious blog; According to the motivation it can be divided into the achievement, affiliation and power blogs; According to its function it is divided into emotional blog, informative blog and marketing blog. In a word, content of women blog is featured by fashion, beauty, emotion, nursery, life and marriage and so on,daily life and entertainment accounted for the largest proportion. Blog enclose the distance between the female and the media, with the help of a blog the woman not only find a new stage to show their own value, but her participation has brought more wonders for the stage. Women blogs’influence makes a sense.In terms of female image, it manifests the harmony of tradition and personality, which mainly due to the influence of the traditional concept to confine women to the private sector, which is the reason why women’s blog content and female images show traditional. Modern women is both emotional and economic independent, has a broad vision and better social status, make a subversive. On the other hand The image of blog women embodies the coexistence of rationality and sensibility. Because women were born sensibility, there are many women using blogs to express emotions. Especially intellectual female bloggers have been more and more active in politics, economy, culture and livelihood with rational thinking in recent years.From the point of blog development, women blog created a multiple identities of women. They change from passive information receiver to active information publisher; Female bloggers become the role of so-called "family" as well as "public"; Female bloggers are both consumers and sellers; they are not only amateurs but also specialists. Blog inspires the female desire to perform. Female bloggers multiple identities is changed between passive and active, the private and the public, consumers and sellers, amateur and professional. The emergence of blog also provides women with the thought of discourse liberation, which lays the foundation of feminism. Female bloggers raise the female voice, awaken female consciousness. Some women blog has become a well-known stage of business information to obtain economic benefits.The development of Chinese women blog also has met with some problems:because of the deeply influence of the traditional patriarchal culture, most of the women’s consciousness of feminist has not awakened yet; Women’s blog topic is an obstacle; women blog commercialization problem is worthy of attention.In brief, blog becomes more and more popular with women; blog lays a foundation for the female to obtain self-worth. Women blog provides an unprecedented space and conditionstoexpressand female consciousness, whichis of great significance to spread feminism and reconstruct female identity. Women’s voices become louder in the blog, which challenge traditional ideology of male-centered culture, it is also a way to reconstruct the old order to a positive and constructive one.