Physical Education Majors Concept Of Ecological Civilization

In the modern society, the mass media has become a powerful tool of education, at the same time also affect one of the most important strength of individual socialization.Newspapers, magazines, books, radio, film, television and the Internet and other advanced makes the mass media in the process of college students is playing a more and more important role, deeply influence the formation of their values.At the same time, the present stage in a variety of social values, this situation reflects to the ideal level of college students, is characterized by the conflicts of values and updated. But the key period for forming positive life values of the college students, has yet to finalize the design thinking and value selection criteria, tradition and modern, etc all kinds of values in almost at the same time to influence them. Therefore, college students in the process of the choice of values prone to contradiction, opposition and conflict, will affect their healthy growth.In this paper, through investigating the current situation of college students’ values, can show the current situation of college students’ values, this paper adopts empirical method to explore the influence of mass media on college students’ values.In order to provide empirical support for theory of values formation. Higher education workers at the same time, can help to better understand the basic situation and influence factors of the undergraduates’ values, to build a more reasonable educational mode.Only fully understand the values of college students and its forming mechanism, can; according to their physical and mental development rule for effective values education. In short, study how to use the education function of mass media for college students’ values form play a positive role, no matter for the Chinese, the norm of the media system or values education in colleges and universities, has important theoretical significance and practical significance.