Research On Improving The Function Of Museum Institution Under The Free Open Condition

With the improvement of people’s living standard in China, People’s spiritual andcultural demand growing strongly. Museum as a social public cultural service, moreand more become the ideal choice for people to visit, especially after the Chinesemuseum is free open, the influx of museum audience presents a great challenge to theurban museum management system and management concept in the context of theplanned economy, the Chinese museum has always adhered to the “object-oriented”library concept, the lack of a “human-oriented” service concept. After the museum isfree open, with museum to directly face the market operation and the increasingexpansion of museum function, the formed of organizational structure mode in the“object-oriented” library philosophy has been difficult to meet the needs of museumservice times, influencing the museum operation vitality and efficiency in the newsituation of free open, becoming a bottleneck of restricting the development ofChina’s state-owned museum.First of all, the article by means of reviewing the urban museum organizationalstructure evolution history, to understand the development sequence of China’s urbanmuseum. The second, Throughing the sampling survey on China’s one, two and threedegree museum, reflecting the specific situation of the current China’s urban museumorganizational structure, and by means of comparing with the western museumorganizational structure, it is concluded that China’s museum organizations lack ofability to participate in market competition. The third, according to the changes ofChina’s urban museum in development environment, on the basis of analyzing theadvanced experience of the European and American museum, indicating the specificperformance of China’s urban museum organizational structure Lack of marketcompetitiveness in Institutional functions, such as the concept of devising exhibitionfall behind, the lack of cultural product development and marketing concept, theeducational function of museum fall behind, publicity and contact ability isinsufficient, the lack of raising social funds concept etc. At last, according to the existing problems of China’s urban museum Institutional functions, On the basic ofestablishing the “human-oriented” service concept, Putting forward some suggestions,such as establishing project organization operation mode to the exhibition, Improvingthe culture product development and marketing operation mode, forming a perfectmuseum education system, establishing the museum raise money system andImproving the museum functions of public relations...