Research Of Change On China’s TV News Communication Concept In Mediated Society

In the1980s, the rise of the Internet has brought unprecedented challenges, so thetraditional media must be accept the "battle". The development of the Internet make thesociety to communicate voice at the same time. The absolute authority of discourse in thetelevision media has almost ceased to exist. From the1990s to the early of the21stcentury, the Internet, with its powerful information communicated advantages, enter intothe ranks of the mass media. In May1998, in the United Nations News Committee, theInternet had formally named as "the fourth media"after newspaper, radio, television. It isa global information system, the largest information network in the world, and the worldis covered completely by it. In a word, the world is enveloped by the Internet. Thetraditional media has gotten a lot of shock from the Internet. Other emerging media alsospread surprisingly into this communication fields, especially the appearance andpopularization of mobile media rapidly. With the arrival of the era, Web2.0, mediaconvergence has become a huge trend at the end of the first decade of the21st century.The rapid development of Internet and new media has greatly changed thetraditional media ecological environment and news production mode of the mass media,and produced the trend of integration of traditional media. For the moment, the content ofthe newspaper, and radio or television programs can be watched on the Internet and newmedia represented by mobile phone. In particular, the spread of communicating the newsin the blog, micro-blog, audio blogs from the Internet and new media has already beenbeyond the traditional media which represented by television. So to speak, under theimpact of the Internet and new media, newspapers, radio and television has been dealingwith the challenges with positive attitude. And the traditional media have commondevelopment in the competition and cooperation with the Internet and new mediarepresented by mobile phone. The whole society enter into the real media era.TV news communication concept is a idea to guide the reform and development ofTV news communication. And it is the driving force of communication in televisionnews. As mediated society’s forming gradually, on the change of TV media in the newscommunication concept has achieved some positive results. However, it has also exposedmany problems. In the face of the new communication era and the new media ecology and the new challenge from the new media directly, the television media must take activemeasures, and follow some principles which obtained some international recognition,And it must insist keeping development with the time progress. Changing the developingconcept and changing the developing strategy in TV news communication, in order topromote its comprehensive development.