The Analysis Of Xiaomei Said News In Liaoning Urban Radio

In modern times, with the needs of the audience spread deepening, newspapers,radio, television, Internet, mobile phones and other major media are increasingly seekingways to diversify news. In the current process of social development, broadcasting newsprograms are also showing a new approach to development, from the beginning oflaw-abiding," broadcast " news to today ’s civilian population,"said " news. Meanwhile,the audience gets more and more refined, and audience region tend to be more urban,local news. Liaoning urban radio station is in the direction of innovation anddevelopment of its news and embark on a narrowcasting technology, type the path ofdevelopment."Xiaomei said the news " is one of the earliest broadcast news founded byLiaoning urban radio. This column is "say" to explain the news’ content, the hostXiaomei is also full of personality and explaining the news entertainment. Less than twoyears,the column obtain a high market share and ratings in Liaoning Province.In this thesis," Xiaomei said the news " was the specific object of study. Text datawas collected the columns from April to October. And the author select some of thesecases for the statistics and the use of the theory of the communication, journalism, etc.Feature Columns analyzed and described, from the positioning column, column content,host broadcast mode, and interactive audience to analyze characteristics of the column,which said the pros and cons of the news broadcast analysis, analysis,"Xiaomei said thenews " column by for news content,"said" to convey part of the position and views.Finally, through the above analysis of " Xiaomei said the news ", the author summed upthe rules and operational concepts of the column, and propose appropriate strategies.The author hope that through the research on urban radio,"Xiaomei said the news"column propose the suggestion featured on the other local news section of the creation ofurban radio, so that the urban radio has its own characteristics. Follow the trend of thecurrent era of intense competition among the media, the news column win the trust ofthe audience.