A Research On Talk Show In Micro Propagation Environment

Talk show originated in the United Kingdom. It has been brought into Chinesetelevision industry after experienced vigorous development in the United States. Overthe past twenty years, talk show has been known to every household and became verypopular with the audience along with the development and innovation of ourcountry’s media technology. It attracts attentions of many Chinese people because ofits kind and warm surroundings, its near and proper content and its special andoriginal form. During the twenty years, the talk show has gone through a processwhich is from the oversimplified to the diversified, and shown a strong vitality.Nowadays, Web2.0is perfect,many people use We Media to make the talk showmore diversified and specialized, which causes more and more net friend’srecognition and love."Micro Propagation" is a concept which is rising with the popularity of socialmedia, which has certain distinct characteristics with mass communication. In themicro propagation era, everyone can be a communicator,and participate in socialcommunication with the help of We Media.In the fusion process of the traditionalmedia such as television and the network media, Microblog, Wechat and other socialcommunication was born and catch up from behind. They meet people’s individualrequirements by the characteristics of personal, convenient and speedy, and becomethe most active and potent variable of media convergence. As talk show extending onthe social media, it becomes new growing point of innovative TV program, in whichthe “Logic Show” that using Wechat as main lever is a good example. On the basis ofprevious studies, this paper using the theories of communication study nowadays talkshow in micro propagation environment. The full text is divided into five parts, thefirst part is the introduction,introduces the purpose and significance, the relevantliterature review and innovations. The second part is an overview of talkshow, generally introduces the origin of talk shows and the course of the development in America and China. The third part is the introduction of thekeyword “micro propagation”. It elaborates the micro propagation environment oftalk show,and the potential of “micro propagation”as an important developmentplatform of talk show. The fourth part is a case study on knowledge video talkshow "Logic Show", analyzed various aspects of this program from the programcontent, program promotion,program production and audience orientation etc. Partfive is using the success of “Logic Show” as entry point. Analyzing the interactionand fuse of media which bringing new opportunity to the operating and developmentof talk show in micro propagation environment. Micro propagation brings positiveimpact to the talk show. Discussing the revelatory thought that improvement andprogram resource value that given by the communication functions of Wechat.