| TV talent show in China had two orgasms. The first time is triggered by the "SuperGirl " in2005, the second time is triggered by "China good voice " in the year of2012.Which evolved into lots of singing talent show to compete. Since2004"Super Girl" kickedoff China TV screen talent show, after a talent show homogeneity, vulgarization, the trialdemonize other " entertainment first" credo of the bombing, the Chinese TV talent showhas been caught in a dilemma tired." China is good sound " is not only in the form of freshprograms, stimulating, full of suspense, but the most important is the content brings to theaudience to enjoy a really good sound and positive energy to bring the program to pass outand touched the audience.This article is a combination of Maslow’s hierarchy of needs theory andcommunication studies in the "uses and gratifications" theory to analyze the "China goodsound," the audience needs, focusing on analysis of "China good voice" to bring theaudience to meet and exceed the demand. Through the "China good voice," the audienceneeds analysis, and then summarize the television music talent show to bringenlightenment to the future development of the domestic television music class programsprovide practical strategies and recommendations.This paper summarizes the introduction part value and significance of researcharticles, current research, research methods. Through the introduction of the current TVshow in which the background of fierce competition, further highlights the "China goodvoice", which in turn illustrates the paper,"China good voice" to study the value andsignificance of the object.The first chapter was founded background "China good voice" of the program,characteristics and social impact were introduced. By comparison with other similartelevision music talent show ratings,"China good sound," the high audience ratings,further illustrates the extent of their love, and further highlighted the "China good voice" and the huge success of social influence, the reason this is a "Chinese good voice" for theobject audience needs analysis provides the basis.The second chapter is the theoretical basis of the article, respectively, and Maslow’shierarchy of needs theory "uses and gratifications" theory of narrative, discusses therationality and feasibility of these two theories on the audience needs analysis.The third chapter is from the audience’s sensory needs, emotional needs and rationalneeds to analyze the needs of the audience in three areas, focusing on the analysis of the"China good voice" to meet the specific needs of the audience of these three areas inwhich.The fourth chapter is also from the audience’s sensory needs, emotional needs andrational needs, a detailed analysis of the "China good voice," did the audience beyond thethree areas in which demand.The fifth chapter is a combination of the third chapter, Chapter4,"China good voice"to meet and exceed the needs analysis of the audience, thus the revelation "China goodvoice" to the television music talent show brings summarize, with a view to future TVoffer some constructive suggestions for the development of the music talent show.A show’s success depends on the audience, so that a successful program must considerthe needs of the audience. Given the success of Zhejiang TV" China good voice", thepurpose of this paper is analyze the audience of China good sound needs. Detailed analysisof the "China good voice" in which respect were satisfied the needs of the audience beyondthe sensory, emotional needs, rational demand. Summed up the implications from "Chinagood voice," which will make some suggestions and strategies for the TV talent show howto meet the needs of the audience, in order to promote the continuous development of thetelevision talent show. |
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