Study On The Tourism Image Of "China Snow Township" From The Perspective Of Communication Studies

With the development of social economy and the improvement of people's living standards,tourism has become a leisure way that people like to see and hear.The competition among tourism in various regions is becoming more and more fierce.With the rapid development of new media,people are more convenient and quicker to obtain information,and their needs are becoming more diverse.In this context,each tourist destination should not only rely on "hardware resources" to attract tourists,but also strive to shape and improve its image.The 21st century is an image era,and the competition of "image power "will become one of the dominant forms of market competition.Establishing a unique image of tourism destinations,on the one hand,distinguishing them from other similar tourist destinations by their uniqueness,making it easier for the audience to pay attention to and identify and promote the occurrence of tourism behaviors;on the other hand,it is also conducive to promoting the development of its tourism industry and improving the market."China Snow Township" was originally named Shuangfeng Forest Farm and is located in Hailin City,Mudanjiang City,Heilongjiang Province."China Snow Township" has frequent snowfall and long snow period.It is known as "there is no day for three days."From October to May,the snow period lasts for 7 months,and the average annual snow thickness is 2 meters.It is the most famous in China,and has good snow quality and high viscosity.It is known as "China Snow Town".In recent years,relying on unique ice and snow resources,the tourism industry in "China Snow Township" has been further developed and attracted many tourists.However,the occurrence of the "Snow Township" incident also cast a shadow over the tourism image of "China Snow Township".This article takes "China Snow Township" as the research object,the full text is divided into five parts.The first part introduces the research background,research status,research value and significance,and the innovation of the topic.The second part mainly summarizes the related concepts and theories of tourism image,and introduces "China Snow Township" to lay the foundation for the subsequent analysis of the paper.The third part mainly analyzes the communication elements and communication practices of "China Snow Township" tourism image,and summarizes the existing problems.The fourth part is mainly to solve the problems of the image and communication of“China Snow Township" tourism image,and proposes the positioning and communication design of "China Snow Township" tourism image.The image of“China Snow Township" tourism image should highlight its unique resource advantages.The spread of "China Snow Township" tourism image must have its own communication design and planning.The fifth part analyzes the communication strategy of "China Snow Township" tourism image in order to spread the image of "China Snow Township" tourism in a variety of ways and ways.