Explor The Progress Of Old People's TV Program Strategy In China

In 1999, China's population over the age of 60 reached 132 million, accountingfor 10.3% of the total. According to UNESCO on the definition of an aging society,"One country or region of the population over the age of 60 countries or regionsaccounted for the total population of 10% or more, or a country or a region of thepopulation aged over 65 countries or regions accounted for the total population of 7per cent or more, then The countries or regions entered the ageing society. "Clearly,China has entered the ageing of the country. Television audience as the largest numberof contemporary society, the most extensive coverage of the mass media tools, a largenumber of elderly audience concerned groups are something for them.This paper is divided into four parts:The first part of the older TV features and functions are described.The second part of the television audience older were analyzed. Including thenumber of the audience, as well as the audience's physical condition, psychologicalcharacteristics and the audience's viewing behavior, and so the analysis.The third part of the older TV programs and the status of the problems focus onthe analysis and study. From the elderly in the number of programs, the contents ofthe elderly, older programs positioning, the mode of operation of older programs, suchas aspects of the analysis carried out to find out what their problems are.Part IV through more than three-part analysis, research, summed up a number ofsuccessful experience of older programs, as a reference, the elderly televisionprograms for the development of a few constructive suggestions and opinions, are: anincrease in the elderly program At the same time the number of, and pay moreattention to its services and programs participation, interaction and entertainmentfeatures, the production of the program must be targeted, with the elderlyphysiological and psychological characteristics of the older show host also set forthrequirements, and strive to Elderly programs through changes the concept of life ofolder persons, consumer habits, effective use of existing resources of the channel, re-integration, adjusted for older audiences can leave more media time and space.