Research On Chinese Provincial Sports Bureau Portals

In late20th Century, with the information technology being advanced at astaggering rate, the "government online project" was launched in1999. Meanwhilesports bureau portals were established and developed in such a background. Sportsbureau portal is a branch of government portal website. It is a network platform toserve the society, set up by the government departments in charge of sports affairs.The main function is to publish government sports affairs information, handle sportsaffairs, and communicate with people related to sports on the internet.Currently, the problems concerning the construction of provincial sports bureauportals in our country are more than its achievements. In web design, navigationcolumns are disordered; In addition, foreign versions and customized functions arescant; Most of the search functions, help functions and data statistcs functions cannotbe utilized effectively. Only the identified sports elements and webpage links arerelatively complete. In the realization of website function, the number of onlineinformations disclosure and administrative affairs processing remain lower and poorquality. Accordingly, both of them are difficult to apply for. Incommunications’respect, sports bureau portals are not two-way interactions, merely isone-way transmissions fprovided.At the same time, the sports bureau portals are showing two features in theirconstruction: powerful propaganda and unsatisfactory service. The great attchedimportance to governments’ self-images and the special mode of news production,jointly generate the special nature of online news. That is to say, lack of public serviceconsciousness and the incomplete site integration give rise to the unsatisfactoryservice offered by the websites.In general, the current situation of sports bureau portals construction is relativelyless developed among other government websites, but the problems in constructionare similar. From the developmental persoective, the advancement of sports bureauportals is uneven, and the portals did not serve the function of guiding.Being confronted with the present situation of sports bureau portals, sportsgovernments should start from the practical work in an attampt to improve and refinethe websites; Standardizing website work rules and regulations to elevate the serviceconsciousness; Expediting the web platforms integration among sports departments toimprove service ability; Strengthening portals and the government micro-blogscooperation to expand the interaction and communication between governments andpeople; Establishing efficient web complaint system to strengthen supervision.