Research And Design Of Merging Position And Vertical Social Network In Instant Messaging Product

Mobile IM apps make it convenient to keep communicate with friends andfurther their affection, and tends to be an integrated service platform. Meanwhile, Bylocal based service (LBS), as a value-added service, users can accurately know wherethey are and easily get a variety of information nearby, and even the lo cation offriends or strangers. It has been reflected in the mobile IM apps to meet the user’sdiverse needs. On the other hand, as the core of mobile IM, social relation in themobile IM apps has gradually enriched. Because people affect the interest and itmakes people more close, the circular vertical social network services(SNS) based onsome "interest" or some "things" will be an important trend of the development ofSNS. Mobile IM-position-vertical as a cross of multiple services will become ameaningful attempt to differentiate development of mobile IM apps.The main focus of this study include the following: the outline of mobile IM;analysis for typical competitive products; analysis of the behavior and psychologicalmotivation of the users of LBS and vertical SNS, then put forward LBS and verticalSNS innovation points and fusion point in mobile IM apps; based on fusion point,behavior and social relationship, create the user interest model of the location, andthen push on user analysis; Then combined with the results of theoretical research,apply it to "Yixinquan" design practice; build user model and scenario analysis,extract the user needs points, and then build modules and information infrastructure,and finally put out interactive design of the product, including flow charts andwireframes, demonstrate the value of mobile IM that combines LBS and vertical SNS.The innovation of research: From psychology of motivation and socialpsychology point, it analyzes position and vertical social network users’ motivationand behavior, resulting in they can be fusion. It combines users’ social relationshipsand psychological motivations to create the position and interest fusion model. Fromthe perspective of design psychology research and user needs, it presents theintegration of design practice to provide a reference value to the differentiate designof mobile IM and the design of the mobile-location-Social in the SOLOMO era.