A Study On The Influencing Factors To College Students About "Micro–Media" Credibility

Today's microblogging,WeChat as people use the most extensive and most frequent "micro-media",has been people,especially young people college students have a huge impact,but the "micro-media" published information is credible,different types of media Credibility is remarkable.The author studies the media trust / credibility from three perspectives: "source / source trustworthiness,information / content credibility,channel / media credibility".This paper chooses from the perspective of source / source credibility This paper chooses 682 college students as the research object,classifies the micro-media,and explores the micro-media from the perspective of demographic variables,media use,media dependence,political trust and interpersonal trust.Media and Non-official Micro-Media Trust Factors.The results show that media use,media dependence,political trust and interpersonal trust are the main factors that affect college students' trust in official micro-media and unofficial micro-media.Students show the difference between micro-media contact and micro-media credibility,Asymmetric features;the role of political trust is stronger than the role of interpersonal trust.Therefore,to build an interactive environment to enhance the development of micro-media to enhance the official micro-media activity,to enhance the quality of non-official media media to enhance the media literacy and rational speculative ability of college students.