The Case Study Of The Newspaper Business Transformation

Due to the dual suppression of high rate and low efficiency was unwilling to becontrolled by the post office, Chinese newspapers from the beginning of thetwentieth Century80’s attempt to self distribution, self issued its "many,fast, good,province" release effect on the newspaper business has had a significant impact, fora time became the newspaper to participate in market competition magic weapon.Today, newspaper issue has gone through nearly30years, highlighting theexistence predicament: the impact of new media, newspaper circulation continues todecline, the distribution firm for single business and labor costs rising, distributionfirm financial performance deterioration. Face such dilemma, the hundreds of privatedistribution firm have transformed in order to save. However, in the current domesticnewspaper companies, there is still little success, the reason is the newspaperindustry particularity and newspaper enterprises difficult to break through to the mainsource of income for the newspaper behavior predicament, hundreds of newspapersin China issued the destiny of the enterprise prospect endures. So, thetransformation for retail format mode,try to find a new and stable profit growth point,is still the current newspaper industry managers and experts pay more attention tothe problem.Our newspaper circulation enterprises transformation of several typical,such aslogistics and distribution, transformation or transition, or transformation of directmarketing channel management. Based on our newspaper circulation enterprisetransformation as the research object, in-depth analysis of the newspaper industryparticularity and the newspaper enterprise development predicament, combined withthe resource advantage theory hypothesis and model, the unique resources andcompetitive advantage of comb newspaper issue companies, demonstrates thenewspaper enterprise logistics distribution, direct conditions and possibilitiesmarketing, channel management, different pathways of transformation and the rowof three well-known newspapers distribution firm selected as a case, the respectivetransition practice as a case analysis, to provide ideas for the transformation ofnewspaper issue companies.