A Study On Factors Of Chinese And American Weekly TV-dramas

The current Chinese TV industry is advancing toward commercial TV age. In the mainland inChina, under the background of accelerating industrialization in TV industry, weekly TV-drama isinnovative product generated by the practitioners in this field through simulating America with highand concentrated commercialization of TV-dramas.The paper mainly elaborates on “weekly TV-drama”, the drama type which comes into maturityin America and emerges in China. Besides, the paper tries to analyze the factors of “weeklyTV-drama” from the following five aspects in details: through interpreting the industrial policies, thepaper analyzes national policies’ guidance on weekly TV-drama industry; through straightening outthe evolution of systematized TV-drama mode, the paper analyzes the different forms demonstrated byTV-dramas under various systemized TV-drama modes; through analyzing the marketing pattern ofweekly TV-drama, the paper explores into the integrated marketing of this type of cultural productunder the wide-media environment; through analyzing the influence of audience rating on weeklyTV-drama, the paper discusses how to better make use of the market as one touchstone; throughdelving into the targets of weekly TV-drama, the paper analyzes the significance of segmented marketfor the audience of weekly TV-drama. Besides, based on the five elements above, the paper adopts theresearch method of case analysis. It carries out comparison among typical weekly TV-dramas in Chinaand America successively and explores into the differences between them. Based on drawingreferences from the successful experience of American weekly TV-drama and combining the localindustrial environment of Chinese weekly TV-drama, the paper conducts predictions on the possibilityof the development prospects of Chinese TV market for the purpose of providing some references forthe further improvement of Chinese TV-dramas’ commercialization.