Regulation And Development:the Motive Power Of Chinese TV Drama’s Industrial Process Research

The motive power of Chinese TV drama’s industrial process is the transition from planned economy to market economy. In this context, the game between the release of regulation and enhancement of market mechanism pushes forward the formation of multi-format situation of both investment and financing. It accelerates the further development of separating programming and broadcasting model and the fully construction of industrial value chain. All of the above reveals the evolution of teleplay industry with Chinese characteristics.The industrial regulation of TV drama in our country was developing with the background of governmental absolute control. From1979till now, more than30years’ development history of TV drama shows a process of deregulation, which owing to the transition from planed economy to market economy. The government has being adapted more flexible regulations in cultural policy and industry policy of TV drama. It mainly includes:accepting private and foreign capital inflow; permitting private production company to join in; showing the theme to public instead of planning approval process; reforming examining system and content management from extensive and vague way to intensive, clear and standard way; setting up a sound issuing mechanism as well as well-organized broadcast management, etc. Deregulation enhances the function of market mechanism, and this in turn promotes the industrial development of TV dramas. However, the regulation in operation is in a low level and efficiency, the randomness and vagueness are hard to avoid. So the proper development is to separate government regulation from management, to less intervene industrial field, to enhance the regulatory function of market mechanism continuous and to improve the legal regulation system.As for financing and investment field of TV drama, government has being adapted more flexible regulations. A process was undergoing from governmental capital only to acquiesce of private social capital and actively encourage private capital and foreign trade corporation finally. Financing methods are trending vibrancy, including national finance capital, social support, enterprise bond, private fund, bank loan, stock market, overseas capital, etc. State-owned capital, private capital and foreign capital all involved in invest market, a diversified situation are basically formed. The influx of private capital activated production market and propelled the market, social and scale oriented development of TV drama. But there are still problems existing in policy risk, non-public capital and self insufficient of financing bodies, etc. Thus, to improve investment system, to expand investment channel, to establish and improve investment mechanisms for risk prevention and to push forward the specialization construction of investment and financing field of TV drama are the proper development direction.The programming and broadcasting system of TV drama in our country was developing on the premise of loosen regulation constantly. Opening environment of production agencies, broadcast institutions and even TV drama market all motivate the evolution of programming and broadcasting system. Moreover, it ends the past monopolistic situation, establishes and promotes a brand new system of separating programming from broadcasting. Diversified development of the new system activates market activity and propels the social, market and scale oriented transition and upgrading development of TV drama. Difficulties lie in transformation of TV station-owned enterprises, how to integrate the relationships of programming and broadcasting companies and the system itself. It is advisable to establish monopolistic situation first and then to separate programming from broadcasting on the base of strategic alliances. This is the future direction.The establishment of industrial value chain is on the base of separating programming from broadcasting and has gone through a history from partly fragment to wholly construction. The complete establishment of industrial value chain and basic formation of planning market, production market, issuing market, broadcasting market as well as derivative production market all accelerate the industrial process of TV drama. At present, problems are the division of labor and specialization in TV drama industry still not well-organized, the market position in each step is unequal and diversification strategy need to be exploited as well. Thus, to extend and integrate TV drama industrial value chain is the develop direction in the future.After comparative analyzing the four core issues in TV drama industrial progress and discuss on ideas of production, management system and operating mechanism of TV dramas in both America and South Korea carefully, it is found that our TV drama industry still has a long and hard way to go. In order to select an appropriate path to develop Chinese TV drama industry, the fundamental realities of our country can’t be ignored. Besides, a view of regarding TV dramas as goods should be set up, a use of assembly line in programming while broadcasting model should be put into effect. Moreover, it’s time to establish screenwriters’ central position as well as to push forward the strategy of "walking out"Overall, the industrial process of Chinese TV drama is a production under the cooperation of government regulation and market mechanism. Further development needs continuous release of regulation so that the market mechanism will play more crucial function.