The Design And Application Of Interactive Online Advertisement

With the popularity of the Internet and the audience demand a higher interactiveexperience, many enterprise websites cannot satisfy the needs of users including the use oftext links, static image display, video display forms of online advertising. The User arelooking forward to a more friendly way of communicating with the enterprise, access and atthe same time be able to feedback the information. Therefore, the enterprise website need amore interactive forms of online advertising to promote the communication between theenterprise and the user. From the history website traffic of the company which this article isresearching, it can be seen that in January this year to date, the company’s websiteindependent IP traffic between20-100, far below the traffic in the fourth quarter of last year.Therefore, I put forward to improve the interaction of website, attract more users involved,improve traffic, eventually help more users solve the problem through the company’s website.This paper mainly introduced the design and application of interactive online advertising,put forward how to improve the network advertisement interactive improvement programbasing on a cable television network co., LTD. website. On the selective contact theory putforward embedded network video ads and flip video, highlighting the company’s propagandacenter or and display digital TV more during the whole turn video advertising; From soundpainting subject theory, put forward instead of predominantly text to audio advertising videoads, and in the form of player fixed on both sides in a web page; Under the guidance ofintegrated marketing communications theory, put forward "three screen interaction"advertising form, connect otherwise independent display TV ads, print ads and onlineadvertising through the Qr code scanning technology;From the "secondary creation" theory,put forward the interactive game advertisement form, the user can get the advertisinginformation through the puzzle; Of all the scheme also applied the layout design theory andthe theory of color psychology.Finally the paper showed the advertising creation process according to the spiral lifecycle model of software engineering, and probes into the interactive network AD the machinetest, the test results show that the improved scheme can achieve the design requirements.