| In recent years, the people of surfing the internet are greatly increase and network applications are growing more and more popular. The internet has become a part of life, so naturally, online advertisings have become major profit model of each website. With the update of network technology, the form of online advertisings is changing constantly, but the mild, triggered solely by the consumer advertisings are needed by users. Text advertisings are the kind of advertisings which meet this demand. When the user’s mouse hovers over the keywords of page, relevant ads and the information window will pop up. The user clicks on the ad before entering the linked site, then correctly associate the advertising, content with viewers closely.The paper firstly introduces the research background, status and significance, and then aiming at the demand of internet advertising platform for domestic markets, and the current problems in internet advertising platform, proposes a new internet advertising platform——WebShow, and by analysing its business model and business processes, designes its system architecture and main database structure. The system uses a three-tier structure, web tier using JSP and servlet technology; the business layer using Spring technology; data layer using Hibernate technology to improve efficiency and system performance. Data layer adopts the oracle database which is a multi-user, multi-threaded powerful database.The paper designs and implements the main function modules which include basic information maintenance module, advertising module, electronic module, log management module, system settings module. The paper focuses on the design strategy lists of advertising to achieve advertising and advertising display module. Other modules aim to complete (advertising, web master, web media, advertisers) information maintenance, log management, and system settings.Finally, this paper summaries the design of this project and then make improvements of myself... |
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