The Multimedia Technology In The Research On The Application Of Internet Advertising

With the Internet, as a representative of the media era, the network advertisementgradually known to the public and so widely accepted, the application of multimediatechnology for network AD joining interaction with mutual exchange ideas, ways thatmake network advertisement to be a most growth force of the era of advertising model.This paper first on the basis of previous studies, multimedia technology, summarizesthe concept network advertisement in these years, the development situation ofmultimedia network analysis compared to traditional advertising networkadvertisement’s superiority. At the same time under the network environment, theaudience’s social features and needs hierarchy, behavior and psychological activityresearch and summarized, analyzed, network advertisement audience receive methodand requirements, as well as those of multimedia advertising design performanceimpact. In addition, multimedia network advertising category, the technical basis,artistic features, visual esthetics elements, hearing elements, design methods andmeans and other aspects of research with the examples, a detailed analysis of themultimedia technology in the network advertisement design performance of theapplication of each aspect, to its further analysis and summary, and points out that theascending rich media advertisement effect methods and approaches.Then combined with the first two chapters, summarizes the research content ofcurrent network advertisement in multimedia technology application issues, includingtechnical application and software support for technology application, and attempt topropose solutions of problems, from the technical level of net ads design optimizationwere discussed. Based on the existing technology and equipment of net adsconceptualization of multimedia technology application development prospect.In combination with the network advertising design examples, from the initialplanning, advertising to middle and the manufacture of the adjustment, until finally onthe web page release, combining this a series of process analyze the application ofmultimedia technology in network advertising method to study involved in theproduction of multimedia technology type, production process possible problems andsolutions, through practice more in-depth analysis of multimedia technology fornetwork advertising effects.