The Research On The New Media Hash Of Microblog Fissuring Communication

Digital technology lead us into a era of the new media. In this new media era,information communicating model and the content of information became diverse.But the new media also cause the information hash, while the new media givespeople the power to disseminate and receive information freely,Information hash in information spread processes is not a new concept, C. Shannonand W. Weaver for the first time in the book "The Mathematical Theory ofCommunication", this paper presented the concept of the information hash in theprocess of signal transmission, while proved that the communication process cannotexist in a vacuum. This concept also exist in the era of new media, digitaltechnology developed a new communication model and enhanced informationexpressing forms, but also made a lot of information hash even more. and interferethe information disseminating strongly. As the delegate of the new media, Internetbecause of its characteristics makes more information hash.Internet development has entered a new web2.0era, enhanced interactiveplatform of Internet such as Microblog(tweeter、weibo), it provides a platform ofinformation transmission to Internet users, which represented by the fissuringcommunication model. Microblog’s information fissuring model enhance unique.Fissuring transmission makes the information communication wider and faster, butalso provided a hotbed for the spread of information hash, it is also an importantembodiment of the new media information hash. So this paper studies theinformation hash of the Microblog, analyze the information hash that based on thefissuring communication mode and explore the control methods and strategies of theinformation hash, so that as the pattern of the new media control the informationhash.