University Network Ideological And Political Education Agenda Setting Effectiveness Research

The coming of the new media age of spotlight and microphone as the main symbolic features, opens the big shift button of the human cognition and behavior, living condition and the existing way, as well as the social relations and social structure. And it becomes a new force in the leading position of the social development in the new period. New media is compared with the traditional media, is the symbol of increasingly rich media content medium, is an effect of science and technology rapidly update and improvement, and a form of condensation of the era demand externalization. The inherent characteristics of new media all the time change means that the definition of new media has a great uncertainty, thus the concept of the new media age itself is also integrating both the floatability and dynamics. Symbol characteristics of new media spotlight refers to the focus of mass media focused on transformation of the time of the individual life details. Symbol characteristics of new media microphone refers to the establishment of the mass media’s "subjectivity" thinking. It gives the individual freedom to talk loudly, It provides the platform individuals express their joys and sorrows, It opens up all kinds of channels that reflect individual subjective and objective demands.People bath in an unprecedented era of fresh under the spotlight gorgeous light. All immersed in the joy of one hand holding a microphone. So, we can not help but ask, is new media really the Gospel of changing human life and exploring the new era ? Reality response to us in a sharp way, we can’t see the pain, people do not bear the heavy weight. In other words, this is not the case. Under the big background in the new media era, whether in the government and the public, or the educator and the educatee are need to seriously reflect on, in the face of the situation of the new media presents us with both opportunities and challenges, and where do we go? How to make choice on thought and behavior? This is an urgent task.The agenda-setting theory is a kind of media effects theory. The theory is that for a certain topics, mass media can affect the psychological cognition of the public of different degree by the way that increasing coverage and enhancing the report, and then make a behavioral change. This becomes a supportive theory that Communicators play a leading role in the transmission chain. In the new era, the ideological and political educators in colleges and universities should fully understand the opportunity of development of new media brings for the ideological and political education, also cannot ignore the deep influence to the college students of the new media as the emergence of new things in human history. At the same time, they need to analyze the problems existing in the network ideological and political education of colleges and universities combining with the agenda-setting theory. The ideological and political educators in colleges and universities need to grasp the essence of the agenda-setting theory, In the socialist core values guide set mainstream university network ideological and political education issues. They should carry forward the new media themes and spread the positive energy.The thesis is divided into seven parts, the first part is introduction, introduces the research background, research status at home and abroad, the thesis research methods and related issues; The second part introduces the agenda-setting theory comprehensively; The third part comprehensively analyses the agenda-setting theory and the correlation between the ideological and political education; The fourth part analyzes the university network ideological and political are faced with opportunities and challenges combining with the agenda-setting theory; The fifth part, the article expounds the network ideological and political education of colleges and universities the basic follow the agenda setting, including two aspects of basic thought and basic principles; The sixth part, comprehensively discusses the theory of university network ideological and political education innovation path of enlightenment; The last part is the conclusion.