| With the development of the new media era,various forms of media communication are also quietly emerging.Emerging media communication is deeply attracted by the convenience of its communication and the massiveness of information,as well as its unique “spotlight”.The symbolic characteristics of the “microphone”and the “microphone” have a profound influence on the ideological and moral quality,learning and life of college students.In the process of ideological and political education in colleges and universities,college students hope that teachers and students can have more equal and more interactive interactions,rather than being confined to the one-way indoctrination of educators,thus making education environment,education process,and educational “dual subjects” and many other New changes have taken place in education elements.The emergence and use of new media are both beneficial and disadvantageous for college students.Therefore,how colleges and universities ideological and political education workers should use new media is a double-edged sword to guide the growth of college students and become a major problem that needs to be solved in the current ideological and political education work in colleges and universities.Question.The theory of agenda setting in communication has pointed out: "The increase in the mass media's coverage of certain issues or the prominent reporting of certain issues can affect the audience's perception of the importance of these issues." As we all know,the college network ideological and political education is In essence,it is also an educational communication activity.Therefore,the agenda setting theory can provide a lot of lessons for the network ideological and political education work in colleges and universities,and then open up new momentum,new fields,and new engines for the setting up of college network ideological and political education agenda.,new carriers,new forms and new words.The paper consists of a total of six parts.The first part is the introduction,which introduces the overall situation of the research topics,including the research background,research significance,research purposes and research status at home and abroad,as well as research methods and papers used in writing the thesis.The second part mainly discusses the related concepts of the agenda setting theory,first introduces the origin,connotation,characteristics and influencing factors of the agenda setting theory,and then introduces the theoretical setting of the agenda settingin the traditional media era.Explained the new form of the agenda setting in the new media age;the third part mainly demonstrated the logical fit between the college network ideological and political education and the agenda setting theory,including both internal and external relevance;This part analyzes the status quo of network ideological and political education in colleges and universities from the perspective of development opportunities and development predicament in the current university network ideological and political education agenda.The fifth part mainly analyzes university network ideology from the aspects of application principles and structural optimization.The specific operation of the political education agenda In order to use the agenda of network ideological and political education in colleges and universities,we must firmly adhere to the guiding principle,interactive principle,principle of proportionality,principle of closeness,principle of interest,and principle of timeliness,and on this basis,build issues,set topics,and emphasize Issues,issues for publication,highlighting issues,and guiding issues;Section 6 addresses the ideological and political issues of colleges and universities in six aspects: the selection of topics,the issuance of issues,the guidance of issues,the conversion of topics,the dissemination of topics,and the use of topics.The education agenda sets effective innovation in the implementation process. |
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