Strategic Types And Growth Patterns Of Start-up Internet Campanies By College Students’ Entrepreneurial Teams

Facing the increasingly fierce competition in the current employment market, team entrepreneurships become the first choice for many college graduates. With the proposition of plan of “Internet Plus” and national strategy of “Public Innovation and Entrepreneurship” by Premier Keqiang Li in the “NPC and CPPCC”, entrepreneurship in the Internet began to boom among the college students in 2015. However, according to the survey, in our country first entrepreneurial success rate for the students is only 2.4%. Therefore, this thesis has an important theoretical and practical significance, which studies the strategic types and growth patterns of startup internet companies by the college students’ entrepreneurial teams.At first, this paper summarizes the theories about choice of strategy for the independent entrepreneurial start-up companies, then we focus on the college students’ team in the Internet market. Based on four successful Chinese new internet venture cases by the college students, we observe three key dimensions in their strategies types, that is, level of technological capability(follower vs. pioneer), market maturity(existing vs. emerging) and target market(vertical market vs. platform), which largely distinguishes from that of independent entrepreneurial start-up companies, and use them to classify seven competitive strategies of the start-up internet companies by the college students’ entrepreneurial teams in the process of development.Therefore, we discover two different growth patterns based on the strategic change or not: growth through strategic replication or strategic change. Especially, we get the target market enlargement patterns, which is the unique feature in the development of start-up Internet companies by the students, that is, to become an Internet platform by expanding its business. This paper also analyses the main factors which effect on the strategic change and growth patterns, and most of all, the individual factors of the entrepreneurs. Finally, the author gives some suitable management suggestions and opinions for the college students’ entrepreneurial teams.