Researching Wechat Supported Mobile Learning Influence Factors Oriented To Lifelong Learning

The development and popularization of mobile terminals and wireless network provides effective learning tools for mobile learning, and also bring a new new way for lifelong learning. As a convenient way of accessing information and communication, Wechat has been concerned by more and more researchers, and effectively promotes mobile learning.Based on the perspective behavior intention and satisfaction, this study explores Wechat supported mobile learning influence factors oriented to lifelong learning. By combining with authoritative theories, this study also forms a questionnaire which is suitable for this context, and construct a Wechat supported mobile learning model for behavior intention and satisfaction with explanatory power. Besides, during learning process, lifelong leaners’learning time, average learning speed and scores were recoreded by the Wechat mobile learning platform. This study also uses these learning data to analysis and summarise some learning behavior characteristics.The result shows that, as a mobile learning mode, Wechat supported mobile learning is consistent with mobile learning on behavior intention and satisfaction, especially the same significant positive influence factors:perceived usefulness, perceived ease of use, perceived enjoyment and social influence. Wechat is a social media, and is more social and interesting in mobile learning, therefore, social influence and perceived enjoyment have more significance. Whereas, Wechat supported mobile learning perceived ease of use has been weakened because of the mobile learning platforms development and user experience promotion. Because of its easy operation, immediate interaction and vast user base, Wechat supported mobile learning can be accepted by all ages and variours education levels lifelong learners. All the learners which had learned the Wechat courses showed positive attitude towards it. And the learners’learning behavior can also provide valued data for subsequent research of Wechat supported mobile learning.