| More and more people participate in sports, followed by sports consumption has become the important forms of consumption. Especially after the successful hosting of Beijing Olympic Games in 2008, Beijing and zhangjiakou successful bid to host the 2022 winter Olympics, which will further improve the enthusiasm of the people involved in sports, further boost the sports consumption. First of all, with the improvement of personal income level and the change of the idea of sports, the spirit of sports and sports consumption level more profound understanding. In China’s huge consumer groups in the proportion of sports consumption group is more and more big, the sports consumption market in the process of rapid development also presented the characteristics of the diversification and individuation. Has become a sports power in our country, the goal is to sports power in the process of the reform of sports market, sports economic rapid development. The social benefit, economic benefit and so on sports industry has caused the attention of the government. At this stage further Shi Wu Xing sports consumption growth, watch sports consumption and rapid development, participative sports consumption prospect is good. More and more people are involved in the purchase of sports clothing, sports equipment, sports equipment, etc.; Many people like sporting events to take an active part in ornamental type sports consumption, such as football, basketball game; In advocate healthy life concept under the influence of joining in sports consumption also gradually developed, such as the fitness club, badminton hall, fitness, etc. Because of the economic, location, ideas, sports event arrangement, the influence of such factors as different urban sports consumption structure is different. First-tier cities such as Beijing, Shanghai, for example the three forms of sports consumption is relatively developed, and some other city because of the economic development level, quality and quantity of sports facilities, major competition of different frequency, three forms of sports consumption presents different characteristics.For some residents of qinhuangdao, this study system of survey and analyses the present situation and trend of urban residents’ sports consumption in qinhuangdao, the mastery of the qinhuangdao city residents’ sports consumption present situation, and through analyzing the data further grasp the development trend of qinhuangdao city residents’ sports consumption, provide the basis for related departments to formulate policies. This study through the investigation and analysis the following conclusions:(1) the income level of qinhuangdao city residents are mainly concentrated in 2000-3000-5000 yuan and 2000 yuan, in terms of the consumption structure, health care and education entertainment spending growth is most obvious.(2) the qinhuangdao urban residents proportion of men and women to participate in sports consumption, respectively, 78.3and 63.1%, the number of men to participate in sports consumption ratio was 15.2higher than women. Qinhuangdao city residents to men and women in sports apparel and sports equipment the most prominent aspect of sports consumption spending, sports consumption spending each year are mainly concentrated in 101-501-1000 yuan and 101 yuan.(3) the number of qinhuangdao city residents’ sports consumption in different age the proportion between 70-75%, of which 20 to 30 years old, 30 to 40 years old to participate in the proportion of sports consumption is higher. Qinhuangdao city residents of the main sports consumption is to buy clothes, the number of people buy sports equipment has a high proportion. In qinhuangdao city residents sports consumption expenditure mainly concentrated in the range 100-1000 yuan.(4) the level of qinhuangdao city residents income and the number of people participating in sports consumption ratio had no obvious correlation and regularity. In terms of sports consumption expenditure, high-income people spending limit is relatively high, have more obvious relevance. Different income groups in terms of sports consumption projects are concentrated in the sports apparel and sports equipment.(5) party and government organs in qinhuangdao city residents and business classes, students and business personnel to participate in the higher proportion of sports consumption. Participate in the sports consumption of the proportion of relatively low mainly free vocational personnel, laid-off workers and self-employed people unemployment. Professional types is one of the factors that affect the qinhuangdao city residents sports consumption.(6) strengthen physical health, love sports, strong and handsome bodily form is qinhuangdao city residents to participate in the sports consumption of main engine. In the consumption of sports ball, dance and gymnastics, track and field of obvious advantages. Qinhuangdao city residents at this point of sports venues, conditions, and other general satisfaction service. |
