In Inner Mongolia, And Han Mongolian Normal University Student Sports Consumption Present Situation Investigation

Along with the development of social productive force, sports business started, people the change in the life style and concept of sports constantly updated, sports value change, the perfection of the school sports, sports consumption in the life of people up the position of certain consumption, students’ sports consumption behavior has started to form, and have the tendency of expansion. Inner Mongolia normal university has the huge number of college students, they are now in a special stage, is the country’s socialist modernization successor, is the national construction the main strength. College students is a thought advent-courier, degree, generally high social status of the group, and they were as a future sports consumption group important constituent, its sports consumption level degree, will directly or indirectly affect future development of sports consumption. Research by Inner Mongolia normal university, Han consumption status, find out their sports consumption problems in it, and combined with the local actual analysis of sport consumption of impact factor, put forward the scientific and effective countermeasure, guide and help Inner Mongolia normal university, college students by Han right sports consumption, and promoting the formation of the lifelong sports consumption behaviors, and ordinary university students for the autonomous region right for sports consumption and autonomous regions sports industrialization and the healthy development of the reform of physical provide some theoretical basis.In this paper the villagers in Inner Mongolia normal university college students for the study, using the methods of documentary, questionnaire investigation, expert interview method, mathematical statistics method, logical induction and correlation method of Inner Mongolia normal university, and Han Mongolian non-sports school university student sports consumption present situation, including sports consumption consciousness, and sports consumption motivation, sports consumption idea, sports consumption level and structure that:1) The Mongolian and influence Han nationality students the main factors of sports consumer spending-economic income.2) Affect the university student sports consumption important factors-to take part in physical activities of places.3) Affect the student sports consumption significant factors-the physical exercise habit.4) Mongolian and Han nationality students of different students in their sports consumption may also be affected.5) Mongolian and Han nationality students of different degree of the sports consumption have influence.6) Of commodity prices and quality of college students’ sports consumption have influence.