Current Status Of Aged Sports Consumption In Wuhan And Analysis

In twenty-first Century, the aging problem has already become the focal point of the world which to be paid attention and to be solved. Elderly sports as an important measure to alleviate the aging problem, also should be concerned.As the elderly population increases, the potential of sports consumption of the elderly is huge, is expected to become an important breakthrough in the development of physical education of the aged.Therefore, by using the method of documentary, mathematical statistics, logic analysis, questionnaire method, interview of Wuhan city elderly sports consumption development situation investigation.In order to understand current situation sports for Elderly sports consumption situation of Wuhan and the influence factors of sports consumption of the aged in Wuhan, as the decision-making reference for the relevant departments.Investigation shows that:1In Wuhan, most elderly people for sports consumption attitude is positive.2Health is the most important motivation of sports consumption of Wuhan elderly people, also highlights the growing importance of entertainment function and social function in Wuhan City in the old man rang.3The income level of the elderly in Wuhan, which is the main source of retirement income, family support, labor income; in general, the elderly Wuhan City sports consumption level is not high.4The structure of Wuhan elderly people of sports consumption is mainly oriented consumption, followed by participation consumption and appreciation consumption.5The characteristic of sports consumption of the elderly Wuhan nearly half of the intellectual type, followed by the economy type and habits type.6More elderly Wuhan city prefer choose free sports consumption places;The preference of sports consumption items to the public participation, implementation requirements low project;Sports consumption of the main source of information from family, friends, television, radio, newspapers, magazines;Ways of sports consumption in the store. At the same time, in this paper, the suggestion is as follows:Strengthen the propaganda, with a positive attitude to sports positive concept of sports consumption, stimulate their consumption desire; To change the backward concept of consumption groups so as to stimulate the consumption desire; In the small market of sports consumption driven by the greater the sports consumption market by Using the sports consumption of community sports; Setting up the Pluralistic Service System; The government to formulate relevant regulations, strengthen policy support, standardize market order; Cultivation of aged sports market professionals.