The Present Situation And Countermeasures Of Sports Consumption Of The Elderly In Beibei

Since twenty-first Century,China has entered an aging society,it is estimated that by 2050,the elderly population will reach 1/3 of the country's population.According to the Chongqing Municipal Committee on aging that: so far,Chongqing over the age of 60 has a population of more than 4 million 650 thousand people,representing the city's total population of 15%;according to the Beibei District Committee on aging: aging trend that Beibei is more obvious,people aged 60 or above 112 thousand and 700 people,accounted for 17.13% of the total population of the region seriously,is higher than the level of aging.Therefore,the investigation and analysis of sports consumption of the elderly in Beibei district has certain research value.This article is aimed at reviewing the data,surveys and statistics of the data,first to understand the basic information and physical activities of the elderly in Beibei County,and second to limit and promote the consumption factors of the elderly sports focusing on the analysis of the current status of sports consumption of the elderly,in order to find out the characteristics of elderly sports consumption in Beibei District and the problems existing in sports consumption.Also,some reference materials will be provided for the development of the physical and mental health of the elderly and the development of the elderly sports consumption market.The results of the study are as follows:(1)There is a big difference in the sports consumption consciousness among the elderly in Beibei district.(2)Sports Consumption Motivation of the elderly in Beibei area.(3)Sports consumption behavior of the elderly in Beibei district is relatively simple.(4)Sports consumption psychology of the elderly in Beibei district.(5)Beibei area after the elderly sports consumption satisfaction is not high.(6)The factors influencing the sports consumption of the elderly in Beibei area are the result of many aspectsBased on the above conclusions,the following recommendations have been made:(1)Publicity efforts should be promoted to cultivate consumer awareness and encourage moderate sports consumption.(2)The government should plan to build a practical,convenient and affordable exercise area to stimulate potential consumption.(3)We need to improve in-kind product quality by levels,increase decor and information on sports consumption through propaganda.(4)We should strengthen the work of community sports coaching and training efforts,provide professional guidance for sports consumption for the elderly.(5)It is necessary to raise the legal awareness of the elderly in order to protect their legitimate rights and interests with legal weapons.(6)We should supply specifications about sports market for old consumers,and provide a good environment of consumption for the elderly.Objective: To investigate and understand the status of the elderly in Beibei district sports consumption market,sports consumption of the aged problems,provide a scientific basis for the development of elderly sports development in Chongqing city and related policies;to provide reference for enterprises to develop the elderly sports products,improve the sports consumption market.Research significance:(1)to promote the development of the old sports industry,so as to promote the formation of the "silver hair economy".(2)to promote the development of sports market for the elderly and realize the win-win situation of fitness and commercial value of the elderly.(3)it is beneficial for sports enterprises to formulate appropriate marketing mix strategies to enhance their competitiveness.